@inbook{doi:10.1137/1.9781611974010.72,
author = {Joel Barajas and Ram Akella and Aaron Flores and Marius Holtan},
title = {Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach},
booktitle = {Proceedings of the 2015 SIAM International Conference on Data Mining},
chapter = {72},
pages = {640-648},
doi = {10.1137/1.9781611974010.72},
URL = {http://epubs.siam.org/doi/abs/10.1137/1.9781611974010.72},
eprint = {http://epubs.siam.org/doi/pdf/10.1137/1.9781611974010.72}
}