@inproceedings{Barajas:2011:MED:1963192.1963197,
 author = {Barajas, Joel and Akella, Ram and Holtan, Marius and Kwon, Jaimie and Null, Brad},
 title = {Measuring the effectiveness of display advertising: a time series approach},
 booktitle = {Proceedings of the 20th international conference companion on World wide web},
 series = {WWW '11},
 year = {2011},
 isbn = {978-1-4503-0637-9},
 location = {Hyderabad, India},
 pages = {7--8},
 numpages = {2},
 url = {http://doi.acm.org/10.1145/1963192.1963197},
 doi = {10.1145/1963192.1963197},
 acmid = {1963197},
 publisher = {ACM},
 address = {New York, NY, USA},
 keywords = {marketing, online display advertising, time series},
}