@inproceedings{Barajas:2012:DEA:2396761.2398510,
 author = {Barajas, Joel and Akella, Ram and Holtan, Marius and Kwon, Jaimie and Flores, Aaron and Andrei, Victor},
 title = {Dynamic effects of ad impressions on commercial actions in display advertising},
 booktitle = {Proceedings of the 21st ACM international conference on Information and knowledge management},
 series = {CIKM '12},
 year = {2012},
 isbn = {978-1-4503-1156-4},
 location = {Maui, Hawaii, USA},
 pages = {1747--1751},
 numpages = {5},
 url = {http://doi.acm.org/10.1145/2396761.2398510},
 doi = {10.1145/2396761.2398510},
 acmid = {2398510},
 publisher = {ACM},
 address = {New York, NY, USA},
 keywords = {attribution, dlm, marketing, online display advertising},
}